Upline

During the summer of 2018 I was approached by Acrona, a local design & development company. They asked me if I wanted to work with them for a couple months to re-do a couple of their websites. I took this opportunity as a way to learn more about webdesign and as a challenge to see how I would do on my own. Upline is one of the websites I did for them, Upline is a digital publishing company and I helped them build a new brand for themselves.

Client

Acrona & Upline

Team

Laurens Vandevyver

Duration

10 days

Role

UX & visual design

Logo

The logo was inspired by a lot of modern logo's, the sans-serif font with a strong blue colour really work here. The arrow in front of the wordmark is taken from the "up" in Upline and the added shadow adds some depth to the logo.

#0157ff

#000e2b

#fdfdfd

Colours

Since Upline was a new brand there were no pre-defined colours. I came up with this gorgeous deep blue, a black that has the same deep blue feeling and a white that's just not fully white.

Montserrat bold

Work sans regular

Typography

The typography needed to be very clear on mobile since mobile was our main focus point. We chose to use SF UI because it was designed for smaller screens. Next to this we also used a bold version of circular, this because of it's gorgeous typeface and high readability.

Reflection

Building something from scratch is what I have been doing most of the time so far so it wasn't a new experience. This was my first ever experience having to work with print though because I also had to design businesscards. The shade of blue I used isn't printable so I had to look into Pantone colours for this. Next time I will do more research on colours and how the brand will be used. Overall I am very satisfied with the modern look I was able to deliver for Upline.

More

Can't get enough?

Check out the live website.

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